Wella Color Touch Demi-Permanent Color

Wella Color Touch is a versatile demi-permanent hair color that provides rich, multi-dimensional shine and vibrant results. Its gentle, ammonia-free formula is perfect for those who want to refresh their color, tone their hair, or try a new look without the long-term commitment of a permanent dye. Color Touch is a professional favorite for its true-to-tone vibrancy and ability to beautifully fade over time.

FEATURES

• Mixing ratio: Mix the Color Touch cream with Color Touch Emulsion (1.9% or 4%) in a 1:2 ratio
• Formulated all hair types
• Provides up to 70% gray coverage with Color Touch Plus
• Enhances natural color, adds high shine
• Ammonia-free
• Dermatologically tested
• Vegan
• Cruelty-free

HOW TO USE

• Preparation:
• Always perform an allergy alert test 48 hours before each use.
• Wear appropriate protective gloves throughout the entire process.
• Use a protective cream around the hairline to prevent staining, if necessary.
• If unsure of the outcome, perform a strand test on a small, inconspicuous section of hair to preview the color result and processing time.
• Mix the Color Touch cream with Color Touch Emulsion (1.9% or 4%) in a 1:2 ratio, thoroughly in a non-metallic bowl until a smooth, consistent cream is achieved.
• Application:
• Apply the mixture according to the desired result (full head, regrowth, first-time lightening, or color balancing).
• Always refer to the specific Color Touch hair color product instructions for precise application techniques tailored to different hair conditions and desired outcomes.
• Processing Time:
• Processing time varies depending on the hair color, hair state, and chosen developer.
• The typical development time is up to 20 minutes without heat, or 15 minutes with heat.
• Always refer to the specific Color Touch hair color product instructions for precise processing times. Monitor visually throughout.
• Once the desired color is achieved, rinse the hair thoroughly with lukewarm water until the water runs clear.
• Follow with a post-color shampoo and conditioner specifically designed for color-treated hair.