{"title":"New This Season","description":"\u003cp\u003eOur newest and most popular picks.\u003c\/p\u003e","products":[{"product_id":"k18-futureiq-biomimetic-hair-longevity-serum","title":"FutureIQ Biomimetic Hair Longevity Serum","description":"\u003cp\u003eA lightweight serum designed to support smoother, healthier-looking hair by helping reduce frizz, improve manageability, and add a polished finish without heavy buildup.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Start with a small amount and work through damp or dry mid-lengths and ends. Add more only as needed, avoiding over-application at the roots. Leave in and style as desired.\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":49784538530007,"sku":null,"price":170.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/6514\/8375\/files\/k18-futureiq-biomimetic-hair-longevity-serum-cosmetic-world-5344126_1280x_a3ab69f2-26fa-42b0-8abb-fe03b8d2391b.jpg?v=1789396238"},{"product_id":"k18-leave-in-molecular-repair-hair-mask","title":"Leave-In Molecular Repair Hair Mask","description":"\u003cp\u003eA concentrated treatment designed to deeply condition, soften, and improve the feel of dry, stressed, or damaged hair while supporting smoother, more manageable results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, remove excess water and apply through the mid-lengths and ends. Distribute evenly, leave on for the time directed on the package, then rinse thoroughly. Use weekly or as needed.\u003c\/p\u003e","brand":"K18","offers":[{"title":"50 ml","offer_id":49784538595543,"sku":null,"price":95.99,"currency_code":"CAD","in_stock":true},{"title":"150 ml","offer_id":67847896498391,"sku":null,"price":169.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/6514\/8375\/files\/IMG_0179.webp?v=1793465303"},{"product_id":"wella-professionals-ultimate-smooth-shampoo","title":"ULTIMATE SMOOTH Shampoo","description":"\u003cp\u003eA smoothing shampoo for frizzy, unruly hair from Wella Professionals' Ultimate Smooth range.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCleanses gently and helps tame frizz\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and shiny\u003c\/li\u003e\n\u003cli\u003ePairs with Ultimate Smooth Conditioner and Mask\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"250 ml","offer_id":49793592852695,"sku":null,"price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/6514\/8375\/files\/Wella-Professionals_Ultimate-North-Star_Ultimate_Smooth_shampoo_250ml_PI.jpg?v=1789485343"},{"product_id":"redken-extreme-length-shampoo-with-biotin","title":"Redken Extreme Length Shampoo with Biotin","description":"\u003cp\u003eA biotin shampoo that strengthens hair and helps reduce breakage so hair can grow longer.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor long hair prone to breakage\u003c\/li\u003e\n\u003cli\u003ePairs with Extreme Length Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Redken","offers":[{"title":"300 ml","offer_id":67823634940119,"sku":null,"price":41.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/6514\/8375\/files\/redken-extreme-length-shampoo-5718232.jpg?v=1792514331"}],"url":"https:\/\/battabeauty.com\/collections\/new-this-season.oembed","provider":"Batta Beauty Supply","version":"1.0","type":"link"}